I redesigned the logo for The NFL Channel’s flagship program, NFL Game Day. I was approached by Trollback + Co. to design the custom logotype. The solution was to merely refresh the existing logo by reducing the amount of serifs, incorporating a more relevant typeface and taking design cues (in this case, angles from the current NFL logo), and introduce them into the design. Alternate logo proposals can be found at the bottom of the page. The Trollback + Co. motion package can be seen here.