Just Add Music! After many years of pioneering the wireless CE space, JAM Audio needed a brand refresh. Aimed at a younger demographic, we redeveloped the product assortment, CMFs, imagery, marketing and social materials and overall brand strategy. What began as a logo refresh turned into a full on overhaul of the brand. We developed a strategy that matched the playfulness of the products and the use cases they are created for. The photography style uses bold color and exaggerated gestures, which made JAM stand out from all the in-situ imagery you’ll find in the CE space. The goal was to accomplish “FUN!” Check mate.