A first for House of Marley, the Stir It Up Turntable is our first step into the record player community by creating the first sustainable turntable. For the release we created a launch video, a materials video and product assets. Working closely with the Marley family and CAA, we also created a limited edition 3x 7” vinyl compilation with 3 Bob Marley tracks, as well as 3 tracks from his sons and grandson. The vinyl records encased 3 of the sustainable materials that were used to build the turntable; bamboo, rewind fabric and FSC® Certified Wood. This launch was well received with massive amounts of press and social buzz.