The logo design for CBS's new "The Late Late Show" featuring James Corden and Reggie Watts. James requested we create something non-traditional (with regards to late night logos) that isreflective of Los Angeles, where it is aired. The solution was to incorporate loose hand writen script neon light elements to juxtapose the formal type in the sign. One could say, the “Late Late” neon type is a splash of James into the late night scene.

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CREDITS
Client — CBS
Agency — Trollback + Co.